{"product_id":"9780133552089","title":"Computational Intelligence in Business Analytics: Concepts, Methods, and Tools for Big Data Applications","description":"\u003cp\u003eUse computational intelligence to drive more value from business analytics, overcome real-world uncertainties and complexities, and make better decisions. Drawing on his pioneering experience as an instructor and researcher, Dr. Les Sztandera thoroughly illuminates today's key computational intelligence tools, knowledge, and strategies for analysis, exploration, and knowledge generation. Sztandera demystifies artificial neural networks, genetic algorithms, and fuzzy systems, and guides you through using them to model, discover, and interpret new patterns that can't be found through statistical methods alone. Packed with relevant case studies and examples, this guide demonstrates:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003e Customer segmentation for direct marketing \u003c\/li\u003e \u003cli\u003e Customer profiling for relationship management \u003c\/li\u003e \u003cli\u003e Efficient mailing campaigns \u003c\/li\u003e \u003cli\u003e Customer retention \u003c\/li\u003e \u003cli\u003e Identification of cross-selling opportunities \u003c\/li\u003e \u003cli\u003e Credit score analysis \u003c\/li\u003e \u003cli\u003e Detection of fraudulent behavior and transactions \u003c\/li\u003e \u003cli\u003e Hedge fund strategies, and more \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eSzandera shows how computational intelligence can inform the design and integration of services, architecture, brand identity, and product portfolio across the entire enterprise. He also shows how to complement computational intelligence with visualization, explorative interfaces and advanced reporting, thereby empowering business users and enterprise stakeholders to take full advantage of it. \u003ci\u003eFor analytics professionals, managers, and students.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Pearson FT Press","offers":[{"title":"Default Title","offer_id":47011679666416,"sku":"9780133552089","price":89.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780133552089_p0.jpg?v=1763641455","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780133552089","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}