{"product_id":"9780133552577","title":"Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning","description":"\u003cp\u003eMaster practical strategic marketing analysis through real-life case studies and hands-on examples. In \u003ci\u003eCutting Edge Marketing Analytics\u003c\/i\u003e, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you'll need to allocate resources, define optimal marketing mixes; perform effective analysis of customers and digital marketing campaigns, and create high-value dashboards and metrics.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eFor each marketing problem, the authors help you: \u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eIdentify the right data and analytics techniques\u003c\/li\u003e  \u003cli\u003eConduct the analysis and obtain insights from it\u003c\/li\u003e  \u003cli\u003eOutline what-if scenarios and define optimal solutions\u003c\/li\u003e  \u003cli\u003eConnect your insights to strategic decision-making\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eEach chapter contains technical notes, statistical knowledge, case studies, and real data you can use to perform the analysis yourself. As you proceed, you'll gain an in-depth understanding of: \u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eThe real value of marketing analytics\u003c\/li\u003e  \u003cli\u003eHow to integrate quantitative analysis with managerial sensibility\u003c\/li\u003e  \u003cli\u003eHow to apply linear regression, logistic regression, cluster analysis, and Anova models\u003c\/li\u003e  \u003cli\u003eThe crucial role of careful experimental design\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eFor all marketing professionals specializing in marketing analytics and\/or business intelligence; and for students and faculty in all graduate-level business courses covering Marketing Analytics, Marketing Effectiveness, or Marketing Metrics\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47080408580336,"sku":"9780133552577","price":57.82,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780133552577_p0.jpg?v=1763642422","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780133552577","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}