{"product_id":"9780133594508","title":"Hospitality Sales and Marketing with Answer Sheet (EI)","description":"In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. \u003cem\u003eHospitality Sales and Marketing\u003c\/em\u003e goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the \"four Ps\" (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.) that are used by today's industry leaders to effectively market their properties.","brand":"Educational Institute","offers":[{"title":"Default Title","offer_id":47008512540912,"sku":"9780133594508","price":104.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780133594508_p0.jpg?v=1763641194","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780133594508","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}