{"product_id":"9780133742855","title":"Your Guide To Entertainment Marketing and Performance (Collection)","description":"\u003cp\u003eEntertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst \u003ci\u003eseven billion consumers. \u003c\/i\u003eThat means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today \u003ci\u003eand \u003c\/i\u003etomorrow\u003ci\u003e…\u003c\/i\u003ein \u003cb\u003e \u003ci\u003eThe Definitive Guidce to Entertainment Marketing\u003c\/i\u003e \u003c\/b\u003e \u003ci\u003e.\u003c\/i\u003e \u003c\/p\u003e  \u003cp\u003e \u003ci\u003e¿\u003c\/i\u003e \u003c\/p\u003e  \u003cp\u003e \u003cb\u003e \u003ci\u003eMarketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition\u003c\/i\u003e \u003c\/b\u003e, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards that translate numbers into management insight.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47148011553008,"sku":"9780133742855","price":104.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780133742855_p0.jpg?v=1763641792","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780133742855","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}