{"product_id":"9780133758122","title":"Sherman's Supply Chain Challenge: Stopping the Retailer from Overcharging for Soda","description":"\u003cp\u003eThis new case study challenges students to identify the optimal pricing strategy to maximize profitability for both a soda manufacturer and its exclusive distributor: a price strategy that will resolve excess capacity and inventory problems caused by higher-than-necessary retail prices. Crystallizing realistic pricing challenges faced by companies in many industries and markets, this case study offers exceptional value to both students and practitioners. \u003ci\u003eAuthor: Chuck Munson, Washington State University.\u003c\/i\u003e \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47106450391280,"sku":"9780133758122","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780133758122_p0.jpg?v=1763641859","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780133758122","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}