{"product_id":"9780133758214","title":"Tmall, The Sky Cat: A Rocky Road Toward Bringing Buyers and Suppliers Together","description":"\u003cp\u003eThis case study illuminates the rapidly evolving e-commerce market in China. It shows how Alibaba Group launched its new Taobao Mall B2C platform to raise standards for product quality and online customer shopping experience; how TMall launched as a virtual shopping mall offering internationally known brands and major retailers; how it responded to the widespread sale of counterfeit and substandard products; how its fee increases ignited massive online vendor protests; and how it has since rebranded the site to move beyond these events. Focusing on realistic e-commerce supply chain issues and challenges, this case study offers exceptional value to both students and practitioners. \u003ci\u003eAuthors: Jianli Hu, Woodbury University; Olivia Congbo Mao, Alibaba Group.\u003c\/i\u003e \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47106450522352,"sku":"9780133758214","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780133758214_p0.jpg?v=1763641173","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780133758214","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}