{"product_id":"9780133758566","title":"Supply Chain Strategy at Zophin Pharma","description":"\u003cp\u003eThis new case study reviews supply chain strategy at Zophin Pharma, a major global generic drug manufacturer seeking to strengthen its presence in its domestic Indian national market. It reviews issues such as building effective local distribution channels, responding to tough price-based competition, improving plant manufacturing performance, and more. Focusing on realistic issues and challenges, this case study offers exceptional value to both students and practitioners. \u003ci\u003eAuthor: Arqum Mateen, Indian Institute of Management\u003c\/i\u003e.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47106450751728,"sku":"9780133758566","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780133758566_p0.jpg?v=1763641064","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780133758566","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}