{"product_id":"9780133758627","title":"Tussle between Maintaining Customer Satisfaction and Supply Chain Constraints: IGNYS Automotive","description":"\u003cp\u003eThis new case study focuses on turning around deteriorating customer satisfaction associated with inefficiencies in the spare parts operation of a $10 billion Indian automotive company. It reviews current processes for both urgent and standard orders; addresses participants including vendors, local \"Carry Forward Agents,\" dealers, customers, and the company's sourcing divisions; and addresses both material and information flows. Focusing on realistic issues throughout, this case study offers exceptional value to both students and practitioners. \u003ci\u003eAuthors: Satish Kumar and Dileep More, both from the Indian Institute of Management.\u003c\/i\u003e \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47106452783344,"sku":"9780133758627","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780133758627_p0.jpg?v=1763642454","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780133758627","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}