{"product_id":"9780133804775","title":"WordPress SEO Success: Search Engine Optimization for Your WordPress Website or Blog","description":"\u003cp\u003eWordPress® SEO Success\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eSearch Engine Optimization for Your WordPress Website or Blog\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eHands-on, up-to-the-minute SEO techniques specifically for WordPress users!\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eWordPress gives you amazingly powerful SEO tools: this hands-on guide will help you make the most of them! Written specifically for WordPress users, this guide covers all you need: built-in WordPress capabilities, third-party plugins, well-integrated web resources, and more. Whether you manage a large-scale site or a personal blog, Jacob Aull will help you integrate SEO into all you do, from strategy through optimization of existing content. New to SEO? Already do it for a living? Either way, \u003ci\u003eWordPress SEO Success \u003c\/i\u003ewill help you drive the traffic you want--and the value you need!\u003c\/p\u003e  \u003cul\u003e  \u003cli\u003e  Build a complete SEO strategy--and a content plan that aligns with it \u003c\/li\u003e  \u003cli\u003e  Choose the best WordPress SEO tools and plugins for your needs \u003c\/li\u003e  \u003cli\u003e  Uncover quick, powerful ways to improve your site \u003c\/li\u003e  \u003cli\u003e  Identify and research keywords far more effectively \u003c\/li\u003e  \u003cli\u003e  Reflect SEO in architecture via site mapping and marketing funnels \u003c\/li\u003e  \u003cli\u003e  Sensibly manage the inevitable tradeoffs of optimization \u003c\/li\u003e  \u003cli\u003e  Improve SEO even if you’re running a free WordPress.com blog \u003c\/li\u003e  \u003cli\u003e  Leverage content themes and keyword-driven blogging techniques \u003c\/li\u003e  \u003cli\u003e  Optimize “blog-meets-website” and “multiple blogs+sites” deployments \u003c\/li\u003e  \u003cli\u003e  Strengthen your rankings by intelligently using social media \u003c\/li\u003e  \u003cli\u003e  Optimize your sites for smartphones and tablets \u003c\/li\u003e  \u003cli\u003e  Measure performance via free analytics--including mobile analytics \u003c\/li\u003e  \u003cli\u003e  Integrate organic SEO with paid advertising \u003c\/li\u003e  \u003cli\u003e  Avoid today’s worst SEO blunders  \u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eJacob Aull, principal of Zen Fires Digital Marketing, has been in Internet marketing since the label existed. He began doing web design and branding in the late ‘90s as an agency partner. While transitioning deeper into online and search marketing, he earned an M.S. in marketing from Georgia State’s Robinson College of Business in 2009. There he customized his own degree program, executing an independent capstone thesis on social media marketing. In 2010, the university asked him to write and teach its first course on social media marketing, which he continues today. Aull edited Prentice Hall’s first social media marketing textbook, and wrote its accompanying instructor’s manual. He co-founded and chaired the Atlanta Interactive Marketing Association Social Media SIG, and speaks widely on social and search marketing.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47071870615792,"sku":"9780133804775","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780133804775_p0.jpg?v=1763641819","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780133804775","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}