{"product_id":"9780133815269","title":"Beyond Entrepreneurship: Turning Your Business into an Enduring Great Company","description":"\u003cp\u003e“This is a hands-on guide to making your company a compelling marketplace force.”—\u003ci\u003eIndustry Week\u003c\/i\u003e  \u003c\/p\u003e\u003cp\u003eEvery great company, no matter how large or small, has as its core a compelling vision. \u003ci\u003eBeyond Entrepreneurship\u003c\/i\u003e explains step by step how any firm can develop this vision and achieve enduring greatness. It provides a complete blueprint for steering your company to success.\u003c\/p\u003e\u003cp\u003ePacked with real-world examples of firms that have grown and attained corporate greatness—including Nike, L.L. Bean, Mrs. Fields’ Cookies, Sony, and FedEx—this inspirational yet practical book . . . \u003c\/p\u003e\u003cp\u003e·         Covers in depth the five key elements common to all great enduring companies\u003cbr\u003e ·         Shows how to lay a foundation for greatness while a company is still small and adaptable . . . how to set values, purpose, and mission, and instill them into the very roots of your organization\u003cbr\u003e ·         Demonstrates how to develop the most effective leadership style for your specific situation\u003cbr\u003e ·         Shows how to translate vision into effective day-to-day business tactics –and how to foster consistent tactical excellence in everything your company does\u003cbr\u003e ·         Explains how to resolve the critical strategic issues faced by every small and mid-sized firm\u003cbr\u003e ·         Prevents a set of concepts—and a host of practical techniques—for stimulating creativity and maintaining innovation as the company evolves\u003c\/p\u003e\u003cp\u003e“\u003ci\u003eBeyond Entrepreneurship\u003c\/i\u003e is a blueprint for becoming great.” –\u003ci\u003eEntrepreneur Magazine \u003c\/i\u003e\u003c\/p\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47022415413488,"sku":"9780133815269","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780133815269_p0.jpg?v=1763641516","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780133815269","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}