{"product_id":"9780133822403","title":"Maintaining Financial Success and Expanding into Other Markets at FeedMyPet.com","description":"\u003cp\u003eThis new business analytics case study challenges readers to help a successful e-commerce startup use IPO funding to extend its niche leadership into new ventures, dissuade online competitors, and move long-time “bricks and mortar” shoppers online. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. \u003ci\u003eAuthor: Charles A. Wood, Duquesne University.\u003c\/i\u003e \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47077531582704,"sku":"9780133822403","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780133822403_p0.jpg?v=1763641222","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780133822403","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}