{"product_id":"9780133835885","title":"Analytics Across the Enterprise: How IBM Realizes Business Value from Big Data and Analytics","description":"\u003cb\u003eHow to Transform Your Organization with Analytics: Insider Lessons from IBM’s Pioneering Experience\u003c\/b\u003e \u003cbr\u003e \u003cbr\u003eAnalytics is not just a technology: It is a better way to do business. Using analytics, you can systematically inform human judgment with data-driven insight. This doesn’t just improve decision-making: It also enables greater innovation and creativity in support of strategy. Your transformation won’t happen overnight; however, it is absolutely achievable, and the rewards are immense.\u003cbr\u003e \u003cbr\u003eThis book demystifies your analytics journey by showing you how IBM has successfully leveraged analytics across the enterprise, worldwide. Three of IBM’s pioneering analytics practitioners share invaluable real-world perspectives on what does and doesn’t work and how you can start or accelerate your own transformation. This book provides an essential framework for becoming a smarter enterprise and shows through 31 case studies how IBM has derived value from analytics throughout its business.\u003cbr\u003e \u003cbr\u003eCoverage Includes\u003cbr\u003e  \u003cul\u003e  \u003cli\u003eCreating a smarter workforce through big data and analytics   \u003c\/li\u003e\n\u003cli\u003eMore effectively optimizing supply chain processes   \u003c\/li\u003e\n\u003cli\u003eSystematically improving financial forecasting   \u003c\/li\u003e\n\u003cli\u003eManaging financial risk, increasing operational efficiency, and creating business value   \u003c\/li\u003e\n\u003cli\u003eReaching more B2B or B2C customers and deepening their engagement   \u003c\/li\u003e\n\u003cli\u003eOptimizing manufacturing and product management processes   \u003c\/li\u003e\n\u003cli\u003eDeploying your sales organization to increase revenue and effectiveness   \u003c\/li\u003e\n\u003cli\u003eAchieving new levels of excellence in services delivery and reducing risk   \u003c\/li\u003e\n\u003cli\u003eTransforming IT to enable wider use of analytics   \u003c\/li\u003e\n\u003cli\u003e “Measuring the immeasurable” and filling gaps in imperfect data \u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eWhatever your industry or role, whether a current or future leader, analytics can make you smarter and more competitive. \u003ci\u003eAnalytics Across the Enterprise\u003c\/i\u003e shows how IBM did it--and how you can, too. \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eLearn more about IBM Analytics \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47080408908016,"sku":"9780133835885","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780133835885_p0.jpg?v=1763641867","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780133835885","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}