{"product_id":"9780133838343","title":"Digital Exhaust: What Everyone Should Know About Big Data, Digitization and Digitally Driven Innovation","description":"\u003cp\u003eWill \"Big Data\" supercharge the economy, tyrannize us, or both? \u003cb\u003e \u003ci\u003eData Exhaust \u003c\/i\u003e\u003c\/b\u003e is\u003cb\u003e \u003ci\u003e \u003c\/i\u003e\u003c\/b\u003e the definitive primer for everyone who wants to understand \u003ci\u003eall\u003c\/i\u003e the implications of Big Data, digitally driven innovation, and the accelerating Internet Economy. Renowned digital expert Dale Neef clearly explains:\u003c\/p\u003e  \u003cul\u003e  \u003cli\u003e  What Big Data really is, and what's new and different about it \u003c\/li\u003e  \u003cli\u003e  How Big Data works, and what you need to know about Big Data technologies \u003c\/li\u003e  \u003cli\u003e  Where the data is coming from: how Big Data integrates sources ranging from social media to machine sensors, smartphones to financial transactions \u003c\/li\u003e  \u003cli\u003e  How companies use Big Data analytics to gain a more nuanced, accurate picture of their customers, their own performance, and the newest trends \u003c\/li\u003e  \u003cli\u003e  How governments and individual citizens can also benefit from Big Data \u003c\/li\u003e  \u003cli\u003e  How to overcome obstacles to success with Big Data – including poor data that can magnify human error \u003c\/li\u003e  \u003cli\u003e  A realistic assessment of Big Data threats to employment and personal privacy, now and in the future \u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eNeef places the Big Data phenomenon where it belongs: in the context of the broader global shift to the Internet economy, with all that implies. By doing so, he helps businesses plan Big Data strategy more effectively – and helps citizens and policymakers identify sensible policies for preventing its misuse.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eBy conservative estimate, the global Big Data market will soar past $50 billion by 2018. But those direct expenses represent just the \"tip of the iceberg\" when it comes to Big Data's impact. Big Data is now of acute strategic interest for every organization that aims to succeed – and it is equally important to everyone else. Whoever you are, \u003cb\u003e \u003ci\u003eData Exhaust\u003c\/i\u003e\u003c\/b\u003e  tells you exactly what \u003ci\u003eyou\u003c\/i\u003e need to know about Big Data – and what to \u003ci\u003edo\u003c\/i\u003e about it, too.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47080409071856,"sku":"9780133838343","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780133838343_p0.jpg?v=1763641237","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780133838343","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}