{"product_id":"9780133886436","title":"Sports Analytics and Data Science: Winning the Game with Methods and Models","description":"\u003cb\u003e \u003c\/b\u003e\u003cp\u003eTO BUILD WINNING TEAMS AND SUCCESSFUL SPORTS BUSINESSES, GUIDE YOUR DECISIONS WITH DATA\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis up-to-the-minute reference will help you master all three facets of sports analytics – and use it to win!\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e  \u003c\/p\u003e\u003cp\u003e \u003ci\u003eSports Analytics and Data Science \u003c\/i\u003eis the most accessible and practical guide to sports analytics for everyone who cares about winning and everyone who is interested in data science. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou’ll discover how successful sports analytics blends business and sports savvy, modern information technology, and sophisticated modeling techniques. You’ll master the discipline through realistic sports vignettes and intuitive data visualizations—not complex math. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThomas W. Miller, leader of Northwestern University’s pioneering program in predictive analytics, guides you through defining problems, identifying data, crafting and optimizing models, writing effective R and Python code, interpreting your results, and more. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEvery chapter focuses on one key sports analytics application. Miller guides you through assessing players and teams, predicting scores and making game-day decisions, crafting brands and marketing messages, increasing revenue and profitability, and much more. Step by step, you’ll learn how analysts transform raw data and analytical models into \u003ci\u003ewins\u003c\/i\u003e: both on the field and in any sports business. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether you’re a team executive, coach, fan, fantasy player, or data scientist, this guide will be a powerful source of competitive advantage… \u003ci\u003ein any sport, by any measure. \u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e \u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eAll data sets, extensive R and Python code, and additional examples available for download at http:\/\/www.ftpress.com\/miller\/\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e  \u003c\/p\u003e\u003cp\u003eThis exceptionally complete and practical guide to sports data science and modeling teaches through realistic examples from sports industry economics, marketing, management, performance measurement, and competitive analysis. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThomas W. Miller, faculty director of Northwestern University’s pioneering Predictive Analytics program, shows how to use advanced measures of individual and team performance to judge the competitive position of both individual athletes and teams, and to make more accurate predictions about their future performance.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMiller’s modeling techniques draw on methods from economics, accounting, finance, classical and Bayesian statistics, machine learning, simulation, and mathematical programming. Miller illustrates them through realistic case studies, with fully worked examples in both R and Python. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eSports Analytics and Data Science \u003c\/i\u003ewill be an invaluable resource for everyone who wants to seriously investigate and more accurately predict player, team, and sports business performance, including students, teachers, sports analysts, sports fans, trainers, coaches, and team and sports business managers. It will also be valuable to all students of analytics and data science who want to build their skills through familiar and accessible sports applications \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e \u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eGain powerful, actionable insights for:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003e  Understanding sports markets \u003c\/li\u003e\n\u003cli\u003e Assessing players \u003c\/li\u003e\n\u003cli\u003e Ranking teams \u003c\/li\u003e\n\u003cli\u003e Predicting scores \u003c\/li\u003e\n\u003cli\u003e Making game day decisions \u003c\/li\u003e\n\u003cli\u003e Crafting marketing messages \u003c\/li\u003e\n\u003cli\u003e Promoting brands and products \u003c\/li\u003e\n\u003cli\u003e Growing revenues \u003c\/li\u003e\n\u003cli\u003e Managing finances \u003c\/li\u003e\n\u003cli\u003e Playing what-if games \u003c\/li\u003e\n\u003cli\u003e And much more \u003c\/li\u003e \u003c\/ul\u003e","brand":"Pearson FT Press","offers":[{"title":"Default Title","offer_id":47015866073328,"sku":"9780133886436","price":79.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780133886436_p0.jpg?v=1763641161","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780133886436","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}