{"product_id":"9780133892567","title":"Social Media Analytics","description":"\u003cb\u003e \u003c\/b\u003e\u003cp\u003eTransform Raw Social Media Data into Real Competitive Advantage\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThere’s real competitive advantage buried in today’s deluge of social media data. If you know how to analyze it, you can increase your relevance to customers, establishing yourself as a trusted supplier in a cutthroat environment where consumers rely more than ever on “public opinion” about your products, services, and experiences.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eSocial Media Analytics \u003c\/i\u003eis the complete insider’s guide for all executives and marketing analysts who want to answer mission-critical questions and maximize the business value of their social media data. Two leaders of IBM’s pioneering Social Media Analysis Initiative offer thorough and practical coverage of the entire process: identifying the right unstructured data, analyzing it, and interpreting and acting on the knowledge you gain.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTheir expert guidance, practical tools, and detailed examples will help you learn more from all your social media conversations, and avoid pitfalls that can lead to costly mistakes.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou’ll learn how to:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003e Focus on the questions that social media data can realistically answer \u003c\/li\u003e \u003cli\u003e Determine which information is actually useful to you—and which isn’t \u003c\/li\u003e \u003cli\u003e Cleanse data to find and remove inaccuracies \u003c\/li\u003e \u003cli\u003e Create data models that accurately represent your data and lead to more useful answers \u003c\/li\u003e \u003cli\u003e Use historical data to validate hypotheses faster, so you don’t waste time \u003c\/li\u003e \u003cli\u003e Identify trends and use them to improve predictions \u003c\/li\u003e \u003cli\u003e Drive value “on-the-fly” from real-time\/ near-real-time and ad hoc analyses \u003c\/li\u003e \u003cli\u003e Analyze text, a.k.a. “data at rest” \u003c\/li\u003e \u003cli\u003e Recognize subtle interrelationships that impact business performance \u003c\/li\u003e \u003cli\u003e Improve the accuracy of your sentiment analyses \u003c\/li\u003e \u003cli\u003e Determine eminence, and distinguish “talkers” from true influencers \u003c\/li\u003e \u003cli\u003e Optimize decisions about marketing and advertising spend \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether you’re a marketer, analyst, manager, or technologist, you’ll learn how to use social media data to compete more effectively, respond more rapidly, predict more successfully…\u003ci\u003egrow profits,\u003c\/i\u003e \u003ci\u003eand keep them growing.\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Pearson","offers":[{"title":"Default Title","offer_id":47015860568304,"sku":"9780133892567","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780133892567_p0.jpg?v=1763642515","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780133892567","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}