{"product_id":"9780133892949","title":"Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social Media","description":"\u003cb\u003e  \u003c\/b\u003e\u003cp\u003eTransform Raw Social Media Data into Real Competitive Advantage\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e There’s real competitive advantage buried in today’s deluge of social media data. If you know how to analyze it, you can increase your relevance to customers, establishing yourself as a trusted supplier in a cutthroat environment where consumers rely more than ever on “public opinion” about your products, services, and experiences.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e \u003ci\u003eSocial Media Analytics \u003c\/i\u003eis the complete insider’s guide for all executives and marketing analysts who want to answer mission-critical questions and maximize the business value of their social media data. Two leaders of IBM’s pioneering Social Media Analysis Initiative offer thorough and practical coverage of the entire process: identifying the right unstructured data, analyzing it, and interpreting and acting on the knowledge you gain.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eTheir expert guidance, practical tools, and detailed examples will help you learn more from all your social media conversations, and avoid pitfalls that can lead to costly mistakes.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eYou’ll learn how to:\u003c\/p\u003e  \u003cul\u003e  \u003cli\u003e  Focus on the questions that social media data can realistically answer \u003c\/li\u003e  \u003cli\u003e  Determine which information is actually useful to you—and which isn’t \u003c\/li\u003e  \u003cli\u003e  Cleanse data to find and remove inaccuracies \u003c\/li\u003e  \u003cli\u003e  Create data models that accurately represent your data and lead to more useful answers \u003c\/li\u003e  \u003cli\u003e  Use historical data to validate hypotheses faster, so you don’t waste time \u003c\/li\u003e  \u003cli\u003e  Identify trends and use them to improve predictions \u003c\/li\u003e  \u003cli\u003e  Drive value “on-the-fly” from real-time\/ near-real-time and ad hoc analyses \u003c\/li\u003e  \u003cli\u003e  Analyze text, a.k.a. “data at rest” \u003c\/li\u003e  \u003cli\u003e  Recognize subtle interrelationships that impact business performance \u003c\/li\u003e  \u003cli\u003e  Improve the accuracy of your sentiment analyses \u003c\/li\u003e  \u003cli\u003e  Determine eminence, and distinguish “talkers” from true influencers \u003c\/li\u003e  \u003cli\u003e  Optimize decisions about marketing and advertising spend \u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eWhether you’re a marketer, analyst, manager, or technologist, you’ll learn how to use social media data to compete more effectively, respond more rapidly, predict more successfully…\u003ci\u003egrow profits,\u003c\/i\u003e \u003ci\u003eand keep them growing.\u003c\/i\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47080409202928,"sku":"9780133892949","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780133892949_p0.jpg?v=1763641575","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780133892949","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}