{"product_id":"9780133900064","title":"The 46 Rules of Genius: An Innovator's Guide to Creativity","description":"\u003cp\u003eNot since Strunk and White’s ELEMENTS OF STYLE has a book compressed so many insights into so few pages. With his trademark simplicity and wit, Marty Neumeier has written and illustrated a concise guide that can be read quickly over a lunch break or savored slowly over a lifetime.\u003c\/p\u003e\u003cp\u003ePart 1, “How can I innovate?” offers insightful guidance such as “Feel before you think,” “See what’s not there,” and “Ask a bigger question.” Rule #1 gives the paradoxical advice: “Break the rules.”\u003c\/p\u003e\u003cp\u003ePart 2, “How should I work?” offers down-to-earth tips on craft: “Use a linear process for static elements,” and “Express related elements in a similar manner.” The reader is also reminded: “Don’t be boring!”\u003c\/p\u003e\u003cp\u003eIn Part 3, “How can I learn?” contains practical advice including “Do your own projects,” “Invest in your originality,” and “Develop an authentic style.”\u003c\/p\u003e\u003cp\u003eFinally, Part 4, “How can I matter?” deals with the deeper questions of a career in creativity, such as “Overcommit to a mission,” “Build support methodically,” and “Become who you are.”\u003c\/p\u003e\u003cp\u003eTHE 46 RULES OF GENIUS is a reassuring lighthouse against the swirling tides of innovation. Geniuses from every discipline will want to keep it in sight.\u003c\/p\u003e\u003cp\u003e(Educators: Those who recommend this book to students may also be interested its deeply researched precursor, METASKILLS, from which the rules were drawn.)\u003c\/p\u003e\u003cp\u003eFrom the back cover:\u003c\/p\u003e\u003cp\u003eThere’s no such thing as an accidental genius. Anyone who’s reached that exalted state has arrived there by design. But simply wanting to get there is not enough. A would-be genius also needs a theoretical framework, a basic compass, a set of principles to guide the way forward.\u003c\/p\u003e\u003cp\u003eMarty Neumeier, acclaimed author of \u003ci\u003eThe Brand Gap \u003c\/i\u003eand \u003ci\u003eMetaskills\u003c\/i\u003e, has compressed the wisdom of the ages into the first “quick start guide” for genius\u003ci\u003e—\u003c\/i\u003e46 glittering gems that will light your path to creative brilliance. This is THE essential handbook for designers, entrepreneurs, marketers, educators, artists, scientists, innovators, and future leaders in every field.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"New Riders","offers":[{"title":"Default Title","offer_id":47011617603824,"sku":"9780133900064","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780133900064_p0.jpg?v=1763641266","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780133900064","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}