{"product_id":"9780133966817","title":"Fundamentals for Becoming a Successful Entrepreneur: From Business Idea to Launch and Management","description":"\u003cp\u003eThis is the complete, up-to-date guide to creating a successful new venture. Using real-life examples, it helps you assemble every piece of the puzzle: you, your team, your opportunity, your business concept and revenue model, your resources, and your successful launch, execution, and growth.\u003c\/p\u003e\u003cp\u003eThe authors illuminate entrepreneurial mindsets, motivation, attitudes, and leadership, and cover the entire process of starting a company, from idea through your first four years of operations. You’ll learn how to recognize, define, test, and exploit opportunities; transform ideas into revenue models that earn sustainable value; demonstrate viability to funders; establish a strong ethical and legal foundation for your concept; and build a thriving team to execute on it.\u003c\/p\u003e\u003cp\u003eYou can use this guide’s entrepreneurship techniques and approaches in many ways: to build a profitable new venture, to succeed as a self-employed professional, to make a non-profit or public agency more successful, or even to transform your current organization!\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEntrepreneurship: From dreams to outcomes\u003cbr\u003e \u003c\/b\u003e \u003ci\u003eDefining success for yourself—and achieving it\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDesigning concepts for profitability and growth\u003cbr\u003e \u003c\/b\u003e \u003ci\u003ePlanning your high-potential business, step by step\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eInnovating in product\/service development and marketing\u003cbr\u003e \u003c\/b\u003e \u003ci\u003eDelivering something new that your market will value\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBuilding your entrepreneurial venture, one person at a time\u003cbr\u003e \u003c\/b\u003e \u003ci\u003eDeveloping great teams—and avoiding common hiring mistakes\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMastering the essentials of entrepreneurial finance\u003cbr\u003e \u003c\/b\u003e \u003ci\u003eRevenue models, financing options, metrics, and growth\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Pearson FT Press","offers":[{"title":"Default Title","offer_id":47011758145776,"sku":"9780133966817","price":59.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780133966817_p0.jpg?v=1763642539","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780133966817","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}