{"product_id":"9780133966947","title":"Fundamentals for Becoming a Successful Entrepreneur: From Business Idea to Launch and Management","description":"\u003cp\u003eThis is the complete, up-to-date guide to creating a successful new venture. Using real-life examples, it helps you assemble every piece of the puzzle: you, your team, your opportunity, your business concept and revenue model, your resources, and your successful launch, execution, and growth.\u003c\/p\u003e  \u003cp\u003e \u003cbr\u003eThe authors illuminate entrepreneurial mindsets, motivation, attitudes, and leadership, and cover the entire process of starting a company, from idea through your first four years of operations. You’ll learn how to recognize, define, test, and exploit opportunities; transform ideas into revenue models that earn sustainable value; demonstrate viability to funders; establish a strong ethical and legal foundation for your concept; and build a thriving team to execute on it.\u003c\/p\u003e  \u003cp\u003e \u003cbr\u003e \u003cbr\u003e \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47080409563376,"sku":"9780133966947","price":69.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780133966947_p0.jpg?v=1763642542","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780133966947","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}