{"product_id":"9780133967258","title":"Scenario-Focused Engineering: A toolbox for innovation and customer-centricity","description":"\u003cp\u003e \u003cb\u003eBlend the art of innovation with the rigor of engineering\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003eGreat technology alone is rarely sufficient to ensure a product’s success. \u003ci\u003eScenario-Focused Engineering\u003c\/i\u003e is a customer-centric, iterative approach used to design and deliver the seamless experiences and emotional engagement customers demand in new products. In this book, you’ll discover the proven practices and lessons learned from real-world implementations of this approach, including why delight matters, what it means to be customer-focused, and how to iterate effectively using the Fast Feedback Cycle.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eIn an engineering environment traditionally rooted in strong analytics, the ideas and practices for \u003ci\u003eScenario-Focused Engineering\u003c\/i\u003e may seem counter-intuitive. Learn how to change your team’s mindset from deciding what a product, service, or device will do and solving technical problems to discovering and building what customers actually want.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e \u003cb\u003eImprove the methods and mindsets you use to:\u003c\/b\u003e \u003c\/p\u003e \u003cul\u003e \u003cli\u003eSelect a target customer to maximize carryover\u003c\/li\u003e \u003cli\u003eDiscover your customer’s unarticulated needs\u003c\/li\u003e \u003cli\u003eUse storytelling to align your team and partners\u003c\/li\u003e \u003cli\u003eMitigate tunnel vision to generate more innovative ideas\u003c\/li\u003e \u003cli\u003eUse experimentation to fail fast and learn\u003c\/li\u003e \u003cli\u003eSolicit early and ongoing feedback\u003c\/li\u003e \u003cli\u003eIterate using a funnel-shaped approach\u003c\/li\u003e \u003cli\u003eManage your projects around end-to-end experiences\u003c\/li\u003e \u003cli\u003eBuild a team culture that puts the customer first\u003c\/li\u003e \u003c\/ul\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47080405598448,"sku":"9780133967258","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780133967258_p0.jpg?v=1763641380","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780133967258","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}