{"product_id":"9780133990430","title":"Who Stole My Customer??: Winning Strategies for Creating and Sustaining Customer Loyalty","description":"\u003cp\u003e \u003ci\u003eRebuild customer loyalty, strengthen customer relationships, and leverage the immense power of customer co-innovation!\u003c\/i\u003e Harvey Thompson's \u003cb\u003e \u003ci\u003eWho Stole My Customer??\u003c\/i\u003e \u003c\/b\u003e is the world's definitive guide to rebuilding customer loyalty: must-reading in C-Suites and top business schools worldwide. That's no surprise: for decades, Thompson has been \u003ci\u003ethe\u003c\/i\u003e go-to expert for CxOs seeking to optimize their customer growth and retention strategies. Now, in this extensively updated Second Edition, Thompson sharpens his focus on two of the most crucial strategic challenges identified by 1,300+ current CEOs: strengthening customer relationships and promoting innovation.\u003c\/p\u003e \u003cp\u003eDrawing on his immense enterprise experience, Thompson helps you overcome fundamental corporate culture issues that impede both relationship-building and innovation. Next, he demonstrates how to construct customer-driven business models and management systems that improve retention by systematically involving customers in co-innovation around goals and visions \u003ci\u003ethey\u003c\/i\u003e help define.\u003c\/p\u003e \u003cp\u003e \u003ci\u003e \u003cb\u003eWho Stole My Customer?? Second Edition\u003c\/b\u003e \u003c\/i\u003e helps you identify up-to-the-minute answers to the classic \"tough questions\" surrounding loyalty: \u003ci\u003eWho's stealing my customers? Why is it happening? How can I stop it? How can I win back lost customers?\u003c\/i\u003e You'll discover new ways to view business processes through customer's eyes… identify \u003ci\u003etoday's\u003c\/i\u003e real drivers of loyalty… tightly focus relationship investments for maximum value… rebuild touch points around customers' current \u003ci\u003eand future\u003c\/i\u003e needs.\u003c\/p\u003e \u003cp\u003eThroughout, updated questions help you apply Thompson's techniques in \u003ci\u003eyour\u003c\/i\u003e competitive environment. Thompson's questions have also been updated to serve MBA or Executive MBA level students more effectively as they seek to add more value in future work assignments.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47119800828144,"sku":"9780133990430","price":43.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780133990430_p0.jpg?v=1763641222","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780133990430","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}