{"product_id":"9780133996227","title":"The Future of Technology Management and the Business Environment: Lessons on Innovation, Disruption, and Strategy Execution","description":"\u003cb\u003e  \u003c\/b\u003e\u003cp\u003eThis is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.\u003c\/p\u003e  \u003cp\u003e  \u003c\/p\u003e  \u003cp\u003e \u003cb\u003eANTICIPATE AND SHAPE TECHNOLOGICAL DISRUPTION...INSTEAD OF BEING VICTIMIZED BY IT\u003c\/b\u003e \u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eGain powerful insights for crafting strategy in technology-rich industries, from IT to finance, and healthcare to energy   \u003c\/li\u003e\n\u003cli\u003eUnderstand the massive social impacts of technology, and how today’s societal divisions shape your opportunities to innovate   \u003c\/li\u003e\n\u003cli\u003eFor everyone who must manage new technologies and respond to technological disruption\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eFrom biotech to nanotech to big data, the pace of technological disruption continues to accelerate. Now, leading business strategy expert Alfred Marcus offers powerful tools for anticipating technological change, and managing the threats and opportunities it poses.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eMarcus illuminates the ongoing interplay between technological change and wider societal trends, helping you recognize new opportunities created by these interactions, and maximize the upside–both for your company and the broader society.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eWhether you’re an executive or strategist, technical professional or MBA student, this guide will sharpen your focus on the future so you can navigate radical technological-driven change–\u003ci\u003ewherever it leads.\u003c\/i\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eEmerging technologies offer immense promise for generating growth, profitability, and prosperity. But they face major obstacles to commercialization, and have environmental and social costs that must be carefully managed to maximize the benefit and mitigate the harm.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eThis book is about the foresight and strategic actions required for these new technologies to play a positive rather than negative role. Alfred Marcus illuminates their potential, reviews the risky decisions needed to transform potential into reality, and discusses how technologies might be used to ameliorate social problems rather than exacerbate them.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eWhether you’re an executive, manager, or student, you’ll gain powerful insights into innovation, strategy, execution, technology management, and the fastchanging business environment in which technological change takes place.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47119668904176,"sku":"9780133996227","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780133996227_p0.jpg?v=1763642564","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780133996227","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}