{"product_id":"9780134031071","title":"Personalized Digital Advertising: How Data and Technology Are Transforming How We Market","description":"\u003ci\u003e  \u003c\/i\u003e\u003cp\u003eThis is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of it!\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e   \u003cp\u003eDigital advertising and marketing are undergoing a massive, data-driven transformation: practically everything you thought you knew about them is obsolete. \u003cb\u003e \u003ci\u003eIn Personalized Digital Advertising: How Data and Technology Are Transforming How We Market,\u003c\/i\u003e\u003c\/b\u003e  pioneering entrepreneur Diaz Nesamoney demystifies the newest technologies, showing non-technical marketers how to use them to precisely target \u003ci\u003eevery\u003c\/i\u003e message to \u003ci\u003eevery\u003c\/i\u003e individual.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eFirst, Nesamoney explores the current state of digital advertising, reviewing best practices for maximizing personalization through long-familiar data and targeting technologies. Next, he introduces powerful recent innovations, presenting new best practices for deepening and extending personalization with:\u003c\/p\u003e  \u003cul\u003e  \u003cli\u003e  New data management platforms \u003c\/li\u003e  \u003cli\u003e  Advanced solutions for offline, mobile, and location data \u003c\/li\u003e  \u003cli\u003e  Powerful new ad production and serving technologies \u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eNesamoney then previews emerging disruptive technologies and personalization approaches, from social data to new techniques for anticipating user intent. He concludes by introducing the \u003ci\u003eDigital Advertising Technology Stack:\u003c\/i\u003e a visual schematic showing how multiple products and technologies come together to radically improve advertising personalization and performance.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e \u003cb\u003e \u003ci\u003e  \u003c\/i\u003e\u003c\/b\u003e\u003cp\u003ePersonalized Digital Advertising  will be an indispensable resource for wide audiences of CMOs and marketing professionals, brand managers, media and creative directors, creative team members, and all students of digital advertising and marketing.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47071870812400,"sku":"9780134031071","price":45.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780134031071_p0.jpg?v=1763641321","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780134031071","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}