{"product_id":"9780134177281","title":"Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy","description":"\u003cb\u003eToday's Complete, Focused, Up-to-Date Guide to Analytics for Ecommerce\u003c\/b\u003e \u003cbr\u003e \u003cul\u003e \u003cli\u003eProfit from analytics throughout the entire customer experience and lifecycle\u003c\/li\u003e \u003cli\u003eMake the most of all the fast-changing data sources now available to you\u003c\/li\u003e \u003cli\u003eFor all ecommerce executives, strategists, entrepreneurs, marketers, analysts, and data scientists\u003c\/li\u003e \u003c\/ul\u003e \u003ci\u003eEcommerce Analytics\u003c\/i\u003e is the only complete single-source guide to analytics for your ecommerce business. It brings together all the knowledge and skills you need to solve your unique problems, and transform your data into better decisions and customer experiences.\u003cp\u003eJudah Phillips shows how to use analysis to improve ecommerce marketing and advertising, understand customer behavior, increase conversion rates, strengthen loyalty, optimize merchandising and product mix, streamline transactions, optimize product mix, and accurately attribute sales.\u003c\/p\u003e\u003cp\u003eDrawing on extensive experience leading large-scale analytics programs, he also offers expert guidance on building successful analytical teams; surfacing high-value insights via dashboards and visualization; and managing data governance, security, and privacy.\u003c\/p\u003e\u003cp\u003eHere are the answers you need to make the most of analytics in ecommerce: throughout your organization, across your entire customer lifecycle.\u003c\/p\u003e","brand":"Pearson FT Press","offers":[{"title":"Default Title","offer_id":47008428097776,"sku":"9780134177281","price":49.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780134177281_p0.jpg?v=1763641415","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780134177281","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}