{"product_id":"9780134177960","title":"Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy","description":"\u003cp\u003e            Ecommerce analytics encompasses specific, powerful techniques for collecting, measuring, analyzing, dashboarding, optimizing, personalizing, and automating data related to online sales and customers. If you participate in the $220 billion ecommerce space, you need expert advice on applying these techniques in your unique environment. \u003cb\u003eEcommerce Analytics \u003c\/b\u003eis the only book to deliver the focused, coherent, and practical guidance you’re looking for. Authored by leading consultant and analytics team leader Judah Phillips, it shows how to leverage your massive, complex data resources to improve efficiency, grow revenue, reduce cost, and above all, boost profitability.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eThis landmark guide focuses on using analytics to solve critical problems ecommerce organizations face, from improving brand awareness and favorability through generating demand; shaping digital behavior to accelerating conversion, improving experience to nurturing and re-engaging customers. Phillips shows how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e Implement and unify ecommerce analytics related to product, transactions, customers, merchandising, and marketing \u003c\/li\u003e \u003cli\u003e More effectively measure performance associated with customer acquisition, conversion, outcomes, and business impact \u003c\/li\u003e \u003cli\u003e Use analytics to identify the tactics that will create the most value, and execute them more effectively \u003c\/li\u003e \u003cli\u003e Think about and analyze the behavior of customers, prospects, and leads in ecommerce experiences \u003c\/li\u003e \u003cli\u003e Optimize paid\/owned\/earned marketing channels, product mix, merchandising, pricing\/promotions\/sales, browsing\/shopping\/purchasing, and \u003c\/li\u003e \u003cli\u003e other ecommerce functions \u003c\/li\u003e \u003cli\u003e Understand and model attribution \u003c\/li\u003e \u003cli\u003e Structure and socialize ecommerce teams for success \u003c\/li\u003e \u003cli\u003e Evaluate the potential impact of technology choices and platforms \u003c\/li\u003e \u003cli\u003e Understand the implications of ecommerce analytics on customer privacy, life, and society \u003c\/li\u003e \u003cli\u003e Preview the future of ecommerce analytics over the next 20 years \u003c\/li\u003e \u003c\/ul\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47072007782640,"sku":"9780134177960","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780134177960_p0.jpg?v=1763641341","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780134177960","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}