{"product_id":"9780134191508","title":"The Opt-Out Effect: Marketing Strategies that Empower Consumers and Win Customer-Driven Brand Loyalty","description":"will control your brand relationship, there’s only way to win: help them do it. \u003cb\u003e \u003ci\u003eThe Opt-Out Effect\u003c\/i\u003e \u003c\/b\u003e shows you how.\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMarketing thought leader Gerald Smith brings together new research data, powerful strategies, and indispensable tools for implementing customer-centric brand management that supports today’s customers and earns their loyalty.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou’ll master new digital brand management best practices hands-on, via realistic exercises and well-tested worksheets and templates you can use in your own environment. Nicholson and Smith ground their recommendations in evidence, unveiling important new research from Pitney Bowes and Kitewheel that illuminates the viewpoints of nearly 1,000 marketers and 1,000 consumers across several leading industries.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eLearn how to:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003e Quantify what opt-out is costing your business in dollars and cents \u003c\/li\u003e \u003cli\u003e Control opt-out by empowering customers with opt-up, opt-down, and opt-in user preferences \u003c\/li\u003e \u003cli\u003e Reframe brand strategy as customer-centric, building on radically new assumptions, languages, and beliefs about marketing \u003c\/li\u003e \u003cli\u003e Use customer analytics to listen to, sense, and engage customers “in the moment” \u003c\/li\u003e \u003cli\u003e Apply customer-centric concepts such as Opt-Out Monetization, Customer-Driven Brand Loyalty, Customer-Driven Lifetime Value, and Customer-Driven Brand Equity \u003c\/li\u003e \u003cli\u003e Profitably empower customers to control their messaging, media, channels, offerings, and more \u003c\/li\u003e \u003cli\u003e Integrate your key customer relationship measures in a complete e-driven customer managed marketing framework that helps you clarify your goals, priorities, and performance \u003c\/li\u003e \u003c\/ul\u003e","brand":"Pearson FT Press","offers":[{"title":"Default Title","offer_id":47022571520240,"sku":"9780134191508","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780134191508_p0.jpg?v=1763641476","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780134191508","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}