{"product_id":"9780134496054","title":"Advocate Marketing: Strategies for Building Buzz, Leveraging Customer Satisfaction, and Creating Relationships","description":"\u003cp\u003e Today, engaging customer advocates is one of the most powerful marketing strategies available to you. Advocates provide third-party validation and positive relevance; build and protect brands, and create exceptionally effective content to influence buyer decisions. Sales teams enjoy the benefits of advocates, too, through case studies, referrals\/introductions, and assistance in securing renewals.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAdvocate Marketing: Strategies for Building Buzz, Leveraging Customer Satisfaction and Creating Relationships \u003c\/b\u003eshows CMOs, business development leaders, and customer success professionals, and sales executives exactly how to leverage this powerful approach. Barbara Thomas helps you make the business case, outlines the strategic requirements, and presents powerful best practices and case studies. You'll learn from the experience of recognized leaders in advocacy marketing, from Intel and Citrix to Sirius Decisions, Influitive, Reputation Advocates, Boulder Logic, and RO\/Innovations.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMost important, Thomas introduces a systematic, five-step strategy for leveraging this powerful opportunity. You'll discover how to:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003e Build a complete strategic plan for advocate marketing \u003c\/li\u003e \u003cli\u003e Define best-practice program processes and policies \u003c\/li\u003e \u003cli\u003e Establish internal resources, team, organizations, and budgets \u003c\/li\u003e \u003cli\u003e Choose and integrate the right technology and tools \u003c\/li\u003e \u003cli\u003e Establish and apply the right KPI metrics and analytics \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhat others say about you carries far more weight than anything you can say about yourself. \u003cb\u003eAdvocate Marketing \u003c\/b\u003ewill help you transform that simple reality into a powerful competitive advantage.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Pearson FT Press","offers":[{"title":"Default Title","offer_id":47015866499312,"sku":"9780134496054","price":39.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780134496054_p0.jpg?v=1763641519","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780134496054","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}