{"product_id":"9780136097884","title":"Rethinking Marketing: The Entrepreneurial Imperative","description":"\u003cb\u003e \u003c\/b\u003eThis book rethinks the basic building blocks of marketing with an entrepreneurial perspective. \u003cp\u003e\u003cb\u003eKEY TOPICS: \u003c\/b\u003eAsks questions suing a “what if?” compass in which the emphasis is on asking the right questions, rather than finding the right answers.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMARKET:\u003c\/b\u003e For entrepreneurs looking to make sense of the many new contributions that have redefined marketing.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003eNOTE\u003c\/b\u003e: The print may appear lighter in some copies due to the print method used.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47077558845680,"sku":"9780136097884","price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780136097884_p0.jpg?v=1763641653","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780136097884","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}