{"product_id":"9780137004201","title":"Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content","description":"\u003cp\u003eHow much more effective would you be if all your Web content reached its precise target audiences-and they engaged with it? In Audience, Relevance, and Search, three pioneering IBM content and search experts help you get closer to this goal than ever before.\u003c\/p\u003e\u003cp\u003eDrawing on more than forty-five years of experience in Web publishing and search effectiveness, the authors introduce powerful new techniques for using search and social media to deliver the right message to more of the right people, at the right time. Success involves systematically attracting targeted search traffic, instantly demonstrating relevance, and consistently engaging the target audiences.\u003c\/p\u003e\u003cp\u003eAudience, Relevance, and Search offers indispensable insights for Web marketers, copywriters, editors, content strategists, and information architects alike.\u003c\/p\u003e\u003cp\u003eCoverage includes\u003c\/p\u003e\u003cp\u003eHow relevance, determination, and audience analysis differ on the Web as opposed to print\u003c\/p\u003e\u003cp\u003eSearch-first writing: choosing keywords and long-tail phrases that your targeted audiences actually use\u003c\/p\u003e\u003cp\u003eGetting to the point faster than ever\u003c\/p\u003e\u003cp\u003eDeveloping personally relevant content for widely diverse audiences\u003c\/p\u003e\u003cp\u003eImproving satisfaction by steering users to content that's relevant to them-and away from content that isn't\u003c\/p\u003e\u003cp\u003eAligning content to users' roles and to where they stand in the purchasing cycle\u003c\/p\u003e\u003cp\u003eEncouraging customers to rate, share, and comment on your content through social media\u003c\/p\u003e\u003cp\u003eUsing analytical tools and dashboards to measure site effectiveness\u003c\/p\u003e\u003cp\u003eAdapting intelligently to changing audiences\u003c\/p\u003e","brand":"IBM Press","offers":[{"title":"Default Title","offer_id":47022561657072,"sku":"9780137004201","price":39.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780137004201_p0.jpg?v=1763777526","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780137004201","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}