{"product_id":"9780137005079","title":"Persuasion: The Art of Influencing People","description":"\u003cp\u003e \u003cb\u003ePersuade Anyone!\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGain the ULTIMATE competitive advantage—at work and in life!\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMaster the 7 ESSENTIAL SKILLS that win hearts and minds!\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePractical, easy, effective!\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWe all know people who are incredibly persuasive. With effortless charm, they manage to somehow gain our trust, interest, and support, time and time again. Is it a gift they are born with? Is it all an illusion?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eNo, it’s the \u003ci\u003eart\u003c\/i\u003e of persuasion, and \u003cb\u003eyou \u003c\/b\u003ecan learn it too.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBased on years of analyzing the behaviors and mind-sets of the most persuasive people around, \u003ci\u003ePersuasion \u003c\/i\u003egives you the magic formula to master the power of persuasion—the ultimate way to achieve success in work and life.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIntroduction xv\u003c\/p\u003e\u003cp\u003eChapter 1: The Power of Persuasion: How Empathy and Sincerity Work Wonders for You 1\u003c\/p\u003e\u003cp\u003eChapter 2: Being a Good Listener: Why Listening Is So Crucial 11\u003c\/p\u003e\u003cp\u003eChapter 3: Attention, Please: Keeping Attention Where You Want It 27\u003c\/p\u003e\u003cp\u003eChapter 4: Know Your Body Language: How to Read Nonverbal Signals from Others and Send Out the Right Ones 47\u003c\/p\u003e\u003cp\u003eChapter 5: Memory Magic: The Impact of Good Recall and Simple Tips to Improve Your Memory 71\u003c\/p\u003e\u003cp\u003eChapter 6: Make Words Work for You–The Power of Psycholinguistics: Success Can Depend on Saying the Right Thing at the Right Time 97\u003c\/p\u003e\u003cp\u003eChapter 7: Telephone Telepathy: Learn to Use the Telephone to Your Best Advantage and Read Situations Better 117\u003c\/p\u003e\u003cp\u003eChapter 8: Negotiating for Mutual Benefit: Understand the Psychology Involved to Achieve the Best Possible Result 147\u003c\/p\u003e\u003cp\u003eChapter 9: “Difficult” People (and Their Behavior): Who Are They? 177\u003c\/p\u003e\u003cp\u003eChapter 10: The Personality Spectrum: How to Identify Successfully and Deal with Different “Types” 191\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"FT Press","offers":[{"title":"Default Title","offer_id":47022561362160,"sku":"9780137005079","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780137005079_p0.jpg?v=1763642067","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780137005079","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}