{"product_id":"9780137015542","title":"The Network Challenge (Chapter 24): Telecommunications: Network Strategies for Network Industries?","description":"\u003cp\u003eTelecommunications is a networked business, yet it traditionally has resisted a network-based view in its strategies and business models. In this chapter, Kevin Werbach explores this paradox, contrasting the worldview of Monists such as AT\u0026amp;T, who see the infrastructure as inseparable from the network, and Dualists such as Google, who see the network and its applications as distinct from the underlying infrastructure. Not surprisingly, AT\u0026amp;T is a proponent of “tiered access” whereas Google argues for “network neutrality.” Finally, Werbach examines how a more modular future might bridge the gap between those who seek to own and capitalize on the network and those who seek to expand it through more neutral offerings.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47077559337200,"sku":"9780137015542","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780137015542_p0.jpg?v=1763642348","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780137015542","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}