{"product_id":"9780137021338","title":"Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company","description":"\u003cp\u003e \u003cb\u003e \u003ci\u003eMarketing That Works \u003c\/i\u003e \u003c\/b\u003eintroduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFrom pricing to PR, advertising to viral marketing, this book’s techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors’ decades of research and consulting, their cutting-edge work in\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWharton’s legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500’s fastest-growing companies. Whether you’re launching a startup or working inside a huge global enterprise, this will help you optimize every marketing investment you make. You’ll learn how to target the right customer, deliver the right added value, and make sure your customers will pay a premium for it–now, and for years to come.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eBuild the foundation for extraordinary profit\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eDiscover faster, smarter techniques for positioning, targeting, and segmentation\u003c\/p\u003e\u003cp\u003e\u003cb\u003e \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eDrive entrepreneurial attitude throughout all your marketing functions\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eMaster entrepreneurial pricing, advertising, sales management, promotion–and even hiring\u003c\/p\u003e\u003cp\u003e\u003cb\u003e \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eMaximize the value of all your stakeholder relationships\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eProfit by marketing to investors, intermediaries, employees, partners, and users\u003c\/p\u003e\u003cp\u003e\u003cb\u003e \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eGenerate, screen, and develop better product ideas\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eEngage combat on the right battlefields\u003c\/p\u003e\u003cp\u003e\u003cb\u003e \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eLaunch new products to maximize their lifetime profitability\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eStage the winning rollout: from fixing bugs to gaining reference accounts\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEvery dime you spend on marketing needs to work harder, smarter, faster. Every dime must differentiate your company based on your most valuable competencies. Every dime must protect you against competitors and commoditization. Every dime must drive higher profits \u003ci\u003ethis quarter, \u003c\/i\u003eand help sustain profitability far into the future.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAre your marketing investments doing all that? If not, get \u003cb\u003e \u003ci\u003eMarketing That Works\u003c\/i\u003e \u003c\/b\u003e–and read it \u003ci\u003etoday\u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIncludes online access to state-of-the-art marketing allocation software!\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"FT Press","offers":[{"title":"Default Title","offer_id":47010573582576,"sku":"9780137021338","price":34.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780137021338_p0.jpg?v=1763641836","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780137021338","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}