{"product_id":"9780137034208","title":"Multisite Commerce: Proven Principles for Overcoming the Business, Organizational, and Technical Challenges","description":"\u003cp\u003e \u003cb\u003ePlan, Manage, and Architect Multiple Web Sites for Maximum Efficiency and Business Value\u003c\/b\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eFor many companies, one Web site is no longer enough. Business strategy requires multiple Web sites, each with carefully targeted audiences and marketing approaches. However, managing multiple sites introduces costs and management headaches that conventional Web architectures and methodologies can’t handle. In \u003ci\u003eMultisite Commerce\u003c\/i\u003e, Lev Mirlas–the architect who pioneered the concept of a shared multisite platform with IBM® WebSphere® Commerce–introduces best practices and methodologies for implementing and managing multiple e-commerce sites efficiently and cost-effectively.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eMirlas begins by reviewing why multisite commerce is necessary and yet so challenging to execute. Next, he addresses multisite commerce from three perspectives: business, implementation, and technical. You’ll learn how to plan and implement a shared platform and use it to create and operate new sites that will remarkably lower incremental cost.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eThis book’s start-to-finish methodology provides a common language that everyone involved in multiple sites– from executives to project managers and technical architects to site administrators–can share. \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eCoverage includes\u003c\/p\u003e  \u003cul\u003e  \u003cli\u003e  Identifying scenarios in which multiple sites are necessary \u003c\/li\u003e  \u003cli\u003e  Systematically reducing the cost and complexity of establishing multiple e-commerce sites \u003c\/li\u003e  \u003cli\u003e  Organizing the business to effectively administer multiple sites \u003c\/li\u003e  \u003cli\u003e  Constructing a shared platform that makes it possible to build and deploy new sites faster than ever before \u003c\/li\u003e  \u003cli\u003e  Giving sites their own personalities even though they are being built on shared infrastructure \u003c\/li\u003e  \u003cli\u003e  Identifying the traps and landmines your project might encounter and maximizing the chances of success \u003c\/li\u003e  \u003cli\u003e  Managing project scope, organizational politics, and shifting executive priorities \u003c\/li\u003e  \u003cli\u003e  Choosing the best technical architecture pattern for your multisite scenario \u003c\/li\u003e \u003c\/ul\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47108751032560,"sku":"9780137034208","price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780137034208_p0.jpg?v=1763641851","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780137034208","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}