{"product_id":"9780137045112","title":"The ETF Trend Following Playbook: Profiting from Trends in Bull or Bear Markets with Exchange Traded Funds (paperback)","description":"\u003cp\u003e \u003cb\u003eMaster the Low-Risk ETF-Based Investing Strategy That Gives You the Chance to Make Money in Any Market Climate\u003c\/b\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e \u003ci\u003e  \u003c\/i\u003e\u003cp\u003e“Tom Lydon has been a leader in the ETF business for many years. His new book walks through the basics of ETFs investing and shows why professionals–and increasingly, individuals–are turning to ETFs.”\u003c\/p\u003e   \u003cp\u003e \u003cb\u003e–Bob Pisani\u003c\/b\u003e, CNBC Reporter\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e \u003ci\u003e  \u003c\/i\u003e\u003cp\u003e“Our complex and global financial system has created a powerful need for guideposts for investors and traders alike. Tom Lydon provides an excellent tool to help navigate the current economic environment in a clear, concise, easy-to-understand way.”\u003c\/p\u003e   \u003cp\u003e \u003cb\u003e–John L. Jacobs\u003c\/b\u003e, EVP and CMO, The NASDAQ OMX Group, Inc.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e \u003ci\u003e  \u003c\/i\u003e\u003cp\u003e“There are hundreds of writers, speakers, and advisers clamoring to get a seat aboard the ETF bandwagon. However, if you’re looking for genuine insight from a real pioneer, then read Tom Lydon. Not only is Tom’s  \u003cb\u003eThe ETF Trend Following Playbook \u003c\/b\u003e \u003ci\u003ea principled how-to guide for individual investors, it is requisite reading for money managers.”\u003c\/i\u003e\u003c\/p\u003e   \u003cp\u003e \u003cb\u003e–Gary Gordon\u003c\/b\u003e, Editor of ETFExpert.com\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e \u003ci\u003e  \u003c\/i\u003e\u003cp\u003e“Tom Lydon has put together a concise handbook for the active ETF trader outlining the key drivers of successful trend investing.  \u003cb\u003eThe ETF Trend Following Playbook\u003c\/b\u003e \u003ci\u003eprovides sound advice for traders as well as a comprehensive and up-to-date tour of all the ETF world has to offer.”\u003c\/i\u003e\u003c\/p\u003e   \u003cp\u003e \u003cb\u003e–Scott Burns\u003c\/b\u003e, Director of ETF Analysis at Morningstar\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47147855479024,"sku":"9780137045112","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780137045112_p0.jpg?v=1763642394","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780137045112","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}