{"product_id":"9780137055869","title":"Innovate the Future: A Radical New Approach to IT Innovation","description":"\u003cb\u003eA Proven, Step-by-Step Method for Consistently Creating Revolutionary Products, Services, and Processes\u003c\/b\u003e   \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eWhen it comes to entering, creating, or dominating markets, disruptive innovation is the most powerful tool you have. Unfortunately, most companies find disruptive innovation difficult to achieve and virtually impossible to replicate. In \u003cb\u003e \u003ci\u003eInnovate the Future, \u003c\/i\u003e \u003c\/b\u003erenowned technology innovator David Croslin helps you solve this problem once and for all. Croslin introduces a proven process for consistently creating inventions, technologies, and methods that are truly transformative.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eDrawing on his unsurpassed experience leading innovation in organizations ranging from start-ups to the Fortune® 20, Croslin identifies structured steps for optimizing the entire innovation lifecycle. Then, using real examples and case studies, he shows how to apply these steps to\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eInnovate from Scratch: Identify a new market, and invent and deliver a successful product   \u003c\/li\u003e\n\u003cli\u003eInnovate to Dominate: Maintain a position of market dominance   \u003c\/li\u003e\n\u003cli\u003eInnovate to Conquer: Replace a current leader   \u003c\/li\u003e\n\u003cli\u003eInnovate to Disrupt: Use new inventions to power your way into emerging markets\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e \u003cb\u003e \u003ci\u003e \u003c\/i\u003e \u003c\/b\u003e \u003c\/p\u003e  \u003cp\u003e \u003cb\u003e \u003ci\u003eInnovate the Future \u003c\/i\u003e \u003c\/b\u003eis an indispensable resource for anyone who wants to drive more strategic value and profit from innovation: CxOs, strategists, entrepreneurs, R\u0026amp;D leaders, product and line of business leaders, and investors alike.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47119775531248,"sku":"9780137055869","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780137055869_p0.jpg?v=1763642154","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780137055869","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}