{"product_id":"9780137064410","title":"Emerging Business Online: Global Markets and the Power of B2B Internet Marketing","description":"\u003cp\u003eIn this first comprehensive guide to Internet B2B marketing in emerging markets, the authors introduce their proprietary ebocube (“Emerging Business Online”) approach: a comprehensive, applications-oriented method that covers every stage of the marketing process. Using their framework and methodology, business leaders can implement a low-risk, high-reward business model, penetrate the world’s fastest-growing markets, and create significant value where it never existed before. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe authors begin with an up-to-date introduction to emerging markets, including economic potential, languages, culture, time zones, economies, politics, and Internet\/mobile penetration. Next, they review emerging market best practices for branding, distribution, segmentation, and collaboration. Then, in the heart of the book, they introduce the powerful, three-phase Internet-based ebocube B2B marketing and sales model. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eReaders will learn how to establish metrics and dashboards to stay on track through the entire commercial cycle; how to plan and manage campaigns, from selling propositions to media mix; how to utilize email, webcasts, websites, and banner ads in emerging markets; how to mix in offline media and channels; how to budget and manage marketing operations; and much more. Emerging Business Online concludes with detailed case studies showing ebocube at work driving real profits.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"FT Press","offers":[{"title":"Default Title","offer_id":47011541745904,"sku":"9780137064410","price":49.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780137064410_p0.jpg?v=1763776863","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780137064410","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}