{"product_id":"9780137079612","title":"You've Released a Successful New Product: Now What?","description":"\u003cp\u003eThis Element is an excerpt from \u003ci\u003eFrom Concept to Consumer: How to Turn Ideas Into Money \u003c\/i\u003e(9780137137473) by Phil Baker. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e  \u003c\/p\u003e  \u003cp\u003eWhat to do \u003ci\u003eafter\u003c\/i\u003e you get your product to market: preparing for competition, extending your advantage, and preparing your “next act.”\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eAfter coming up with a product idea, raising money, building a team, engineering the product, shepherding it through manufacturing, and finding and negotiating with partners, can you find time to relax? Perhaps for a long weekend. Having a successful product attracts a lot of attention--not just from customers, but also from competitors around the world....\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47080676196592,"sku":"9780137079612","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780137079612_p0.jpg?v=1763642409","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780137079612","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}