{"product_id":"9780137079643","title":"Outsourcing: Some Ideas about When and Why to Do It","description":"\u003cp\u003eThis Element is an excerpt from \u003ci\u003eFrom Concept to Consumer: How to Turn Ideas Into Money \u003c\/i\u003e(9780137137473) by Phil Baker. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e  \u003c\/p\u003e  \u003cp\u003eWhen and why to outsource--and how to manage Asian outsourcing relationships to maximize profits and minimize risks.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eYou no longer need to be Sony with your own design staff and factories to build world-class products. Where making sophisticated electronic consumer products once was the privileged domain of a few, now virtually anyone can play. The advantage is now to the swift and creative, not the big. But to get that advantage, you must go to Asia....\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47080738783472,"sku":"9780137079643","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780137079643_p0.jpg?v=1763641891","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780137079643","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}