{"product_id":"9780137079933","title":"The Goals of Projects and Project Management","description":"\u003cp\u003eThis Element is an excerpt from \u003ci\u003eA Manager's Guide to Project Management: Learn How to Apply Best Practices \u003c\/i\u003e(ISBN: 9780137136902) by Michael B. Bender. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eProjects in context: What should your projects aim to achieve, and how can you help your project managers achieve it? \u003c\/p\u003e  \u003cp\u003e  \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eUltimately, both projects and project management have only one goal: to add value. You, as an executive, establish the values important to the organization. You then communicate these values and establish a strategic plan to foster and improve the organization along these values. Projects are the actions an organization performs to increase its value. Project management, as with all activities an organization undertakes, must \u003ci\u003ealso\u003c\/i\u003e add value greater than its cost.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47080607219952,"sku":"9780137079933","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780137079933_p0.jpg?v=1763641894","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780137079933","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}