{"product_id":"9780137081097","title":"Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First","description":"\u003cp\u003eTop Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou’ll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits! \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eCapitalizing on the new “content marketing”\u003cbr\u003eThe megashift from blogging to microblogging--and what it means to you \u003c\/li\u003e\n\u003cli\u003eA world run by smartphones: iPhones, BlackBerrys, and beyond\u003cbr\u003eReaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more \u003c\/li\u003e\n\u003cli\u003ePlurk? UStream? Joost? Tumblr? iGoogle? \u003cbr\u003eProfiting from the sites and tools you may never have heard of \u003c\/li\u003e\n\u003cli\u003e Your Web marketing 360-degree review\u003cbr\u003eSystematically optimizing everything you’re already doing online \u003c\/li\u003e \u003c\/ul\u003e","brand":"FT Press","offers":[{"title":"Default Title","offer_id":47011612033264,"sku":"9780137081097","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780137081097_p0.jpg?v=1763778708","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780137081097","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}