{"product_id":"9780137082018","title":"How to Get Your Presentation Audience to Aha!","description":"\u003cp\u003eThis is the eBook version of the printed book.\u003c\/p\u003e \u003cp\u003eThis Element is an excerpt from \u003ci\u003ePresenting to Win \u003c\/i\u003e(ISBN: 9780137144174) by Jerry Weissman. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eBefore you deliver your call to action, make sure your audience will be ready to act on it!\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eFor your presentations to succeed in achieving the clarion call to action, the audience must be brought into equal focus with your objectives. To establish that balance, let me introduce the term \"Audience Advocacy.\" Mastering Audience Advocacy means learning to view yourself, your company, your story, and your presentation through the eyes of your audience...\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47080741273840,"sku":"9780137082018","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780137082018_p0.jpg?v=1763641897","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780137082018","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}