{"product_id":"9780137082049","title":"What's In a Presentation for You? How to Focus on Audience Needs","description":"\u003cp\u003eThis is the eBook version of the printed book.\u003c\/p\u003e \u003cp\u003eThis Element is an excerpt from \u003ci\u003ePresenting to Win \u003c\/i\u003e(ISBN: 9780137144174) by Jerry Weissman. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eThe secret of presentation success: “WIIFY”--a relentless focus on what’s in it for your audience!\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eConstantly ask the key question: “\u003ci\u003eWhat’s in it for you?”\u003c\/i\u003e I’ve shifted the ultimate word to “you” deliberately, to shift the focus to your audience. This shift emphasizes that all communicators should be focused outward. By constantly seeking “WIIFY,” you can stay focused on what matters most: giving your audience a very good reason to move from Point A to Point B…\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47080739045616,"sku":"9780137082049","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780137082049_p0.jpg?v=1763642177","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780137082049","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}