{"product_id":"9780137083091","title":"Crowdsourcing Your Brand: How to Tap Customer Desire","description":"\u003cp\u003eThis Element is an excerpt from \u003ci\u003eWe Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business\u003c\/i\u003e (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eGet your customers to help you build your brand, enhance your offerings, and broaden your base of buyers!\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eThere are several ways your company can tap the priceless desire of customers to expand your product or service base. Starting with MasterCard, a pioneer in tapping the online community for help in selling services and products, a few examples are included…. \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47080675410160,"sku":"9780137083091","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780137083091_p0.jpg?v=1763641894","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780137083091","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}