{"product_id":"9780137083121","title":"Crowdsourcing Markets: Birds of a Feather Buy Together","description":"\u003cp\u003eThis Element is an excerpt from \u003ci\u003eWe Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business\u003c\/i\u003e (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eContent and beyond: enabling your customers to create your products for you! \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eOur focus here is on the role of communities in manufacturing companies’ products or content. The advantages over traditional business models are huge. At iStock, for instance, contributors create the product, deliver it in market-ready format, and even list it in the appropriate category. With little inventory expense or traditional overhead, iStock can price its product far below conventional competitors.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47080675541232,"sku":"9780137083121","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780137083121_p0.jpg?v=1763641897","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780137083121","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}