{"product_id":"9780139696947","title":"Creating Breakthrough Products: Innovation from Product Planning to Program Approval","description":"\u003cp\u003e\u003ci\u003eCreating Breakthrough Products\u003c\/i\u003e identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets — or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the \"Fuzzy Front End\" of the product development process; and leverage contributions from diverse product teams — while staying relentlessly focused on your customer's values and lifestyles.\u003c\/p\u003e","brand":"FT Press","offers":[{"title":"Default Title","offer_id":47022281392368,"sku":"9780139696947","price":32.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780139696947_p0.jpg?v=1763655277","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780139696947","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}