{"product_id":"9780141913087","title":"9780141913087","description":"Scientific Essay from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Griffith University, language: English, abstract: This assignment deals with corporate communication, corporate identity, corporate image, and corporate social responsibility. The assignment provides a lot of theory but also analyses the corporate communication, identity, image and CSR of BMW.","brand":"Penguin Books, Limited","offers":[{"title":"Default Title","offer_id":47106456879344,"sku":"9780141913087","price":6.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780141913087_p0.jpg?v=1763656471","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780141913087","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}