{"product_id":"9780141971070","title":"9780141971070","description":"\u003cp\u003e\u003cb\u003eWork for yourself in just one week with Britain's most dynamic entrepreneur\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e'Everybody wants to be an entrepreneur. Every single day of my life I am bombarded by people with pitches. But 90% of new businesses fail, because their founders failed to ask themselves the simplest of questions.  \u003c\/p\u003e\u003cp\u003eI can save you years of wasted time and thousands of pounds of wasted money by giving you the ammunition to ask the right questions, and helping you make the decision that is right for you.\u003c\/p\u003e\u003cp\u003eI will show you how to spend a maximum of seven days deciding if your idea is workable and bankable. How to say 'I'm in', but equally importantly, to have the courage to say 'I'm out'. How to become your own Dragon.\u003c\/p\u003e\u003cp\u003eEach piece of advice in this book is based on my thirty years of starting businesses. You will find all the fundamental ingredients for any new company, whatever sector you want to be in, whatever size of business you have in mind, along with the tools to make it work.\u003c\/p\u003e\u003cp\u003eAnswer all the tough questions I am going to get you to ask yourself and you will have a business that genuinely has a chance of success. You can be one of the 10% of businesses that do make it.'\u003c\/p\u003e\u003cp\u003e- James Caan.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJames Caan\u003c\/b\u003e is one of  the UK's most successful and dynamic  entrepreneurs, having built and sold businesses since 1985. After  dropping out of school at sixteen and starting his first business in a  Pall Mall broom cupboard - armed with little more than charm and his  father's advice - Caan went on to make his fortune in the recruitment  industry, founding the Alexander Mann Group, a company with a turnover  of £130m. A 2003 graduate of Harvard Business School, Caan's most recent  endeavour has been to set up private equity firm Hamilton Bradshaw.  Caan hit our screens when he joined the panel of the BBC's Dragons'  Den  in 2007. He is a regular in the national and business press, advises on  various Government programmes, and initiates numerous philanthropic  projects via the James Caan Foundation.\u003c\/p\u003e","brand":"Penguin Books, Limited","offers":[{"title":"Default Title","offer_id":47072272056560,"sku":"9780141971070","price":14.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780141971070_p0.jpg?v=1763656003","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780141971070","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}