{"product_id":"9780143117612","title":"And Then There's This: How Stories Live and Die in Viral Culture","description":"\u003cp\u003e\u003cb\u003e\"An odd but happy marriage of sociological observation and Gonzo- style adventure.\" \u003cbr\u003e -\u003ci\u003eWired\u003c\/i\u003e \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eJournalist and new media provocateur Bill Wasik journeys to the edge of our churning and rambunctious viral culture to illuminate how anyone with a computer can initiate a small ripple of a story that can turn into a tsunami. While exploring this fascinating landscape, Wasik (who organized the very first flash mob in 2003) conducts six experiments himself. This book is a must-read for anyone interested in journalism, business, technology, and how cultural information spreads. Wasik's tour is great, stimulating and fun.\u003c\/p\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47011700605168,"sku":"9780143117612","price":16.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780143117612_p0.jpg?v=1763657305","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780143117612","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}