{"product_id":"9780143120070","title":"Proofiness: How You're Being Fooled by the Numbers","description":"\u003cp\u003e\u003cb\u003eFrom the author of \u003ci\u003eZero\u003c\/i\u003e, comes this \"admirable salvo against quantitative bamboozlement by the media and the government\" (\u003ci\u003eThe Boston Globe\u003c\/i\u003e) \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eZero\u003c\/i\u003e, Charles Seife presented readers with a thrilling account of the strangest number known to humankind. Now he shows readers how the power of skewed metrics-or \"proofiness\"- is being used to alter perception in both amusing and dangerous ways. Proofiness is behind such bizarre stories as a mathematical formula for the perfect butt and sprinters who can run faster than the speed of sound. But proofiness also has a dark side: bogus mathematical formulas used to undermine our democracy-subverting our justice system, fixing elections, and swaying public opinion with lies. By doing the real math, Seife elegantly and good-humoredly scrutinizes our growing obsession with metrics while exposing those who misuse them.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47049304834288,"sku":"9780143120070","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780143120070_p0.jpg?v=1763656903","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780143120070","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}