{"product_id":"9780151012794","title":"Split-Second Persuasion: The Ancient Art and New Science of Changing Minds","description":"\u003cp\u003eHow many times a day do you think someone tries to persuade you? Twenty? Thirty? Actually it’s more like \u003ci\u003e400.\u003c\/i\u003e When you imagine a society based on coercion you start to see how important persuasion is; it literally keeps us alive. Now psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual persuasion, an elixir of influence that can immediately help you disarm skeptics, win arguments, close the deal, get the guy. Mapping the cutting-edge psychology and neuroscience of this incisive new influence, he introduces us to the natural super-persuaders in our midst—Buddhist monks, magicians, advertisers, con men, hostage negotiators, even psychopaths. He shows us which simple triggers can make someone trust you immediately; what hidden pathways in the brain lead us to believe something even when we know it’s not true; how group dynamics can make us more tolerant or deepen our extremism; and what we can learn from newborns about winning arguments. Dutton’s fascinating and provocative book will help anyone tap into the power of split-second persuasion.\u003c\/p\u003e","brand":"Houghton Mifflin Harcourt","offers":[{"title":"Default Title","offer_id":47008589611248,"sku":"9780151012794","price":26.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780151012794_p0.jpg?v=1763657594","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780151012794","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}